Client Overview

KickStart Football is a youth-focused football development provider offering personalised coaching for players of all ages and skill levels. They specialise in 1-on-1 training, small group sessions, goalkeeper coaching, and physical development, helping players grow technically, mentally, and physically. Operating within the sports and youth development industry, they also run community initiatives like Project KickStart to make football more accessible and impactful for young athletes.

The Challenge

KickStart Football needed a proper online presence because they previously relied on a manual texting system for enquiries and bookings, which became slow, inefficient, and difficult to manage as demand grew. This lack of a website or booking platform made it hard for potential customers to find information, and existing players couldn’t easily schedule sessions or see available time slots. They also needed a simple, centralised way for coaches to update their availability so it would automatically sync with customer bookings. With help, they aimed to create a streamlined, professional system that automated bookings, improved communication, and delivered a smoother experience for both coaches and families.

The Process

1. Discovery and understanding of the client’s goals, audience, and positioning.
2. Planning the site structure so their story and services are simple to follow.
3. Designing a visual direction aligned with the client’s brand and tone.
4. Building the website with responsiveness, accessibility, and clarity in mind.
5. Final refinements, launch, and support as the site goes live.