Client Overview

Osmosis BJJ is a locally owned Brazilian Jiu Jitsu academy offering high-quality training for both children and adults. Their services include self-defence, fundamentals, and advanced BJJ instruction, all delivered in an inclusive setting that emphasises growth and community. Located in East Auckland, they cater to people of all ages and experience levels, from complete beginners to committed athletes.

The Challenge

Osmosis BJJ wanted to improve their online presence because their existing website lacked the clarity, structure, and functionality needed to properly showcase their gym, classes, and community. This made it harder for potential members to find key information, understand what made the club unique, or get in touch easily. Their previous setup also didn’t fully reflect the professionalism or values of their growing team, leading to limitations in how they engaged new visitors. With help, they hoped to create a clearer, more welcoming website that would strengthen their brand, attract new members, and better support their mission of building a connected, inclusive BJJ community.

The Process

1. Discovery and understanding of the client’s goals, audience, and positioning.
2. Planning the site structure so their story and services are simple to follow.
3. Designing a visual direction aligned with the client’s brand and tone.
4. Building the website with responsiveness, accessibility, and clarity in mind.
5. Final refinements, launch, and support as the site goes live.